Advertising Have a look at the ads Duke Energy has run in 2005
Golden Egg
This ad features a familiar young lad eyeballing a feathered friend who may or may not be responsible for the plain old egg that sits in front of him. The headline warns: “Don’t waste your time waiting for the golden egg.” What follows is the story of Duke Energy taking deliberate steps in achieving its growth plan and creating value for the long term. The ad ran in Fortune Magazine in the July 25th edition.
View the ad (pdf, 680 KB)
Results Matter
This ad features a picture of a young lad, sporting a ribbon on his shirt as big as a sunflower, proudly holding his prize-winning duck. The ad’s headline states that “Your mother cares about the reasons. The real world only cares about the results.” The 2004 financial results that follow paint the picture of a company firmly in control of its own destiny and poised for great things. The ad ran in Fortune Magazine in the March 14th edition.
View the ad (pdf, 446 KB)
